Category Archives: Sketchnotes

What makes one tweet better than another?

What makes one tweet better than another?

This week I shared a tweet which got (so far) 62 likes and 18 retweets, which for me puts it as the second most popular tweet I’ve ever put out there. The front runner still (and possibly always) is the famous Harry Potter tweet which I shared from Kings Cross (with over 202k views, 1042

Steve Jobs: good business, bad humanity.

Steve jobs

This week I finished “Steve Jobs” by Walter Isaacson. It’s quite an easy read for such a big book – and as a major Apple fan, I’ve always been fascinated by the man who created Apple, and was part of changing the world as we know it. I’m extremely grateful for all Steve Jobs (and

Tell the story (disasters and failures and all)

Tell the story (disasters and failures and all)

I’m so tired of hearing success stories with a little one-liner to hard times. “I lost three businesses, was 100k in debt, and THEN I TRIUMPHED and am the raving success you see now.” That’s not a story: it’s an ending. (And it’s not even a true ending, because they’re still going.) This week I

Keep going. (The little things matter.)

Keep going. (The little things matter.)

There’s a lot of talk about how you have to love what you do. How you can wake up every morning full of enthusiasm and joy and sparkle, and every moment is a winning moment. Sure, okay, you have a few instances that are tough, but you leap up from the ground, dust yourself off,

How people referred to you behave (and how many you might be missing)

How people referred to you behave (and how many you might be missing)

People who are recommended to you almost never simply pick up the phone and call you. They do research. They think. They go through a lot of pain. They wonder and worry. They put it off. They go to your website. They follow you on social. They ask for recommendations. They think about it longer.

Defend or dive deeper

Defend or dive deeper

When you identify something about yourself that’s different, something that tempts you to feel is “not as” (not as good , not the same as others), what do you do with that? Do you… …defend or …dive deeper? For the past year or so we’ve been talking within the PF team about the concept of

Show your work: Who are your influences? What are you learning?

Show your work: Who are your influences? What are you learning?

I’ve been avoiding reading this book for months. It’s been in my book stack, reminding me with its bright yellow cover that it’s there, ready to be read, ready to encourage me and give me new ideas. Actually, that’s why i was avoiding it. I knew this book is about sharing what you’re working on,

The 1-minute and 5-minute social media tactic

The 1-minute and 5-minute social media tactic

You don’t have time for social media. You’re already swamped with emails, client meetings, team issues, events, new apps to check out, and on, and on. Fitting in more marketing time to look at social media – to learn it, figure out how all the different platforms work, know what works best and what doesn’t….that

Victories and questions: your fallback for content

Victories and questions: your fallback for content

Struggling to find what to write about? Not sure where to start, how to direct your team, feeling blank? There are two categories which will never fail you (unless of course you’re not talking to your clients, in which case, sort that out!). Victories and Questions. I’m talking particularly about your clients’ victories, and your