Category Archives: All

Choose your own new year

Choose your own new year - Karen Reyburn
Happy new year… to me!! You may remember I decided to move my new year to my birthday (which is today). January is a cold, dark, wet, windy, wild month: and I had some recuperating to do from all the Christmas travels. (Here’s the LinkedIn post about it if you want to catch up on the whys

Seek for team harmony, not team unity

Seek for team harmony, not team unity - Karen Reyburn
` I was once asked to help teach a group of young people about singing in harmony. I wasn’t sure I was the best person to do this. Although I grew up singing at home and in church, and in small groups or choirs, it was all self taught - or rather, learned from listening

The cycle of book buying and reading (or not)

The cycle of book buying and reading (or not)- Karen Reyburn
  The “Book progression model” (or book disappearance model): 1. From the screen to your amazon basket (or order form) 2. Sits in the parcel for a few days 3. Out of the parcel and on to your desk - there it is! I’ll read it soon! 4. Moves to the “to be read’ pile because it’s been sitting

Win targets and dream targets

Win targets and dream targets - Karen Reyburn
  Setting targets is one thing. But what kind of target are you setting? How achievable is it, really? This one can be hard to estimate. I find myself thinking, “I need to go really ambitious, because if you have low targets you’ll just reach them, and I need to push myself!” Then reality appears

Book Notes: The Accountant Marketer! (and what I learned on the writing journey)

hand drawn sketch of cover of The Accountant Marketer book by Karen L Reyburn

I’ve shared notes from a number of books I’ve enjoyed reading…now it’s time for my own! This is my first book, and instead of sharing the key learnings from the book itself (I’ll let you do that once you read it!), I thought I’d share what I’ve learned about writing, about writing a book, and

The journey is the way (the goal gets distracting)

Feet walking along and around a path

I LOVE a good goal. I remember taking one of those personality or trait quizzes – which I usually don’t like because they box you in – but this one pointed out I was nearly 90% “goal orientated”. Meaning I will do anything and everything to achieve a goal, often to the detriment of…well…everything else.

On book writing: it’s not for me, and it’s an identity crisis for me

book writing
Oh hey. Nice to see you again! A while back, I took a breather from writing these "Karen's Notes" so I could focus my writing energies on finishing the content for my book, The Accountant Marketer. I meant to be intentional about it, explain what was happening, set some time frames. Maybe I'd take three

The #pf100days video challenge: why we avoid video & what to do about it

As you may have noticed, we’re doing a 100 days video challenge for accountants who want to get better at video. And the best video coach is….you, doing more video.  Think of a child learning about how video works. They see you on your phone, and they want to hold it. If you let them hold

Swearing in marketing (a brand decision)

As we keep hearing about being “real” and “authentic” in marketing, and being “more human” in the content we create and share, we have to have the swearing conversation. Swearing has historically been considered “unprofessional”. Along with tattoos, drinking (alcohol, obvs) during working hours, and comfortable clothes which are unstarched and without collars or ties or jackets.