Setting targets is one thing. But what kind of target are you setting? How achievable is it, really? This one can be hard to estimate. I find myself thinking, “I need to go really ambitious, because if you have low targets you’ll just reach them, and I need to push myself!” Then reality appears
Category Archives: All
All, Karens Notes, Content
Book Notes: The Accountant Marketer! (and what I learned on the writing journey)
21
Oct
Oct
I’ve shared notes from a number of books I’ve enjoyed reading…now it’s time for my own! This is my first book, and instead of sharing the key learnings from the book itself (I’ll let you do that once you read it!), I thought I’d share what I’ve learned about writing, about writing a book, and
07
Oct
Oct
I LOVE a good goal. I remember taking one of those personality or trait quizzes – which I usually don’t like because they box you in – but this one pointed out I was nearly 90% “goal orientated”. Meaning I will do anything and everything to achieve a goal, often to the detriment of…well…everything else.
24
Nov
Nov
Oh hey. Nice to see you again! A while back, I took a breather from writing these "Karen's Notes" so I could focus my writing energies on finishing the content for my book, The Accountant Marketer. I meant to be intentional about it, explain what was happening, set some time frames. Maybe I'd take three
04
Sep
Sep
As you may have noticed, we’re doing a 100 days video challenge for accountants who want to get better at video. And the best video coach is….you, doing more video. Think of a child learning about how video works. They see you on your phone, and they want to hold it. If you let them hold
10
Jul
Jul
As we keep hearing about being “real” and “authentic” in marketing, and being “more human” in the content we create and share, we have to have the swearing conversation. Swearing has historically been considered “unprofessional”. Along with tattoos, drinking (alcohol, obvs) during working hours, and comfortable clothes which are unstarched and without collars or ties or jackets.
21
Jun
Jun
A few years ago I cut sugar out of my diet entirely. I remember the day I decided. I stood on a scale in my bathroom, me and only me, and stared at the number that stared back with its digital seriousness. 199.2 pounds. I’d always been thin – even “skinny”, when I was growing
19
Jun
Jun
We are not yet “post pandemic”. Yes, most of us can…. do things now. Visit places which were closed before. See people live and in person. Go to restaurants, museums, parks. Book a holiday cottage and stay there with family. Even hug people! It’s so exciting. But the last year to 18 months has taken
15
May
May
As you are reading this, hopefully I am on my way to, or landed on, the Isle of Mull. It’s my favourite place of them all. A few hours’ drive from my house, a 45 minute ferry, and…I’m literally a world away. It’s quiet. There are single track roads and few people. “Traffic” consists of
10
Apr
Apr
When I was growing up in Arizona, we had a swimming pool in our back garden (our “backyard”, to use the American term). I remember well the day we moved into that particular house – we’d just moved from California, and it was the height of summer in Arizona – July or August. Even hotter
