One of the many fun parts of being an entrepreneur is ALL THE IDEAS. All the time. When I’m meeting with a client and they mention something they need. When I’m at a conference and talk with multiple accountants about what they’re excited by, or struggling with. Reading one of my latest business books. Listening
Author Archives: Karen Reyburn
10
May
May
Knowing what really makes you come alive, fills your cup…that can be hard to tell sometimes. After all, things can feel a bit heavy at times. Things with clients, with team members, with family members, with yourself. Grey and cloudy and rainy weather. Prices going up, up, up everywhere you look (even in your own
All, Karens Notes, Karen’s Marketing Tips, Recommendations, Just keep going
Accountability doesn’t mean you get everything done
26
Apr
Apr
Every month I hold one-to-one coaching calls with accountants who have either a big project they want to make progress on, or a series of small tasks they keep putting off. Either way, their momentum calls are just that: the space for them to build momentum. Get shit done. There’s always a point - usually
20
Apr
Apr
What does creativity mean to you? Over the past few months I’ve been taking every opportunity to ask accountants I’m talking with every day about how they see or define creativity. As I read through, or listened to, the answers, a few themes keep appearing: It comes naturally, and it’s also hard work It’s a
Content, Recommendations, Karen’s Marketing Tips, Karens Notes, All
Minimum viable marketing: Get the audience and message right first
12
Apr
Apr
“Okay I’m going to create this PDF guide…but obviously I’ll also need some automation and follow up emails for everyone who downloads it, so I’d better get started on that first!” Our entrepreneur-brain is rigged to think very optimistically about our Great New Idea. If we think of creating a PDF guide (or training course
Recommendations, Just keep going, Karen’s Marketing Tips, All, Karens Notes
Signed out AMA (Against Marketing Advice)
22
Mar
Mar
` I’ve been watching Grey’s Anatomy recently (with the lofty and noble goal of finally finishing all seasons, only to discover it’s nowhere near done and a new season starts this week). And at times on the show, a doctor notices an issue or suggests a course of treatment and the person says no, I
All, Karens Notes, Recommendations, Social Media, Just keep going
The story of the shitty pots (make more, get better)
08
Mar
Mar
` There’s a story about a ceramics teacher who split his class into two groups. One would focus on quality, making the very best ceramic pot, and only one; and the other would focus on quantity, making as many ceramic pots as they possibly could. The results would be graded accordingly: in the quality group,
24
Feb
Feb
` A few weeks ago I had the privilege of literally watching someone go from “but this might not work” and all the reasons it was Too Much, to “ohhh this could be amazing actually!” It was a perfect example of moving from making a decision based on the fears to making a decision based
17
Feb
Feb
` What will you do when you’ve arrived? One of the things business owners tend to focus on is getting the business to run the way you want. To run without you! Systems, team, leadership, pricing… you work so hard on each of these and it often takes longer than you expect. Many of you
10
Feb
Feb
` “Ohh, that book is really good!” I believe that's one of the least helpful things you can tell someone when they ask if a book is good, or a film, or a restaurant, or anything. A true recommendation isn’t about telling someone to have your same experience: it’s about understanding what, about that experience,
