“Okay I’m going to create this PDF guide…but obviously I’ll also need some automation and follow up emails for everyone who downloads it, so I’d better get started on that first!” Our entrepreneur-brain is rigged to think very optimistically about our Great New Idea. If we think of creating a PDF guide (or training course
Author Archives: Karen Reyburn
All, Karens Notes, Karen’s Marketing Tips, Recommendations, Just keep going
Signed out AMA (Against Marketing Advice)
22
Mar
Mar
` I’ve been watching Grey’s Anatomy recently (with the lofty and noble goal of finally finishing all seasons, only to discover it’s nowhere near done and a new season starts this week). And at times on the show, a doctor notices an issue or suggests a course of treatment and the person says no, I
All, Karens Notes, Recommendations, Social Media, Just keep going
The story of the shitty pots (make more, get better)
08
Mar
Mar
` There’s a story about a ceramics teacher who split his class into two groups. One would focus on quality, making the very best ceramic pot, and only one; and the other would focus on quantity, making as many ceramic pots as they possibly could. The results would be graded accordingly: in the quality group,
24
Feb
Feb
` A few weeks ago I had the privilege of literally watching someone go from “but this might not work” and all the reasons it was Too Much, to “ohhh this could be amazing actually!” It was a perfect example of moving from making a decision based on the fears to making a decision based
17
Feb
Feb
` What will you do when you’ve arrived? One of the things business owners tend to focus on is getting the business to run the way you want. To run without you! Systems, team, leadership, pricing… you work so hard on each of these and it often takes longer than you expect. Many of you
10
Feb
Feb
` “Ohh, that book is really good!” I believe that's one of the least helpful things you can tell someone when they ask if a book is good, or a film, or a restaurant, or anything. A true recommendation isn’t about telling someone to have your same experience: it’s about understanding what, about that experience,
03
Feb
Feb
Happy new year… to me!! You may remember I decided to move my new year to my birthday (which is today). January is a cold, dark, wet, windy, wild month: and I had some recuperating to do from all the Christmas travels. (Here’s the LinkedIn post about it if you want to catch up on the whys
27
Jan
Jan
` I was once asked to help teach a group of young people about singing in harmony. I wasn’t sure I was the best person to do this. Although I grew up singing at home and in church, and in small groups or choirs, it was all self taught - or rather, learned from listening
20
Jan
Jan
The “Book progression model” (or book disappearance model): 1. From the screen to your amazon basket (or order form) 2. Sits in the parcel for a few days 3. Out of the parcel and on to your desk - there it is! I’ll read it soon! 4. Moves to the “to be read’ pile because it’s been sitting
13
Jan
Jan
Setting targets is one thing. But what kind of target are you setting? How achievable is it, really? This one can be hard to estimate. I find myself thinking, “I need to go really ambitious, because if you have low targets you’ll just reach them, and I need to push myself!” Then reality appears
